About Us

Founded in 1990 by Paul Bruggemann, Askari started as a small mail-order business with 5 employees and has grown into a leading European multi-channel retailer specializing in fishing, hunting, and outdoor sports. For over three decades, we have remained committed to being the most competent and reliable partner for outdoor enthusiasts, covering all essential needs of our customers with professional expertise and a diverse product range.

We boast an extensive assortment of over 40,000 products, including renowned international brands and 16 self-developed in-house brands, ensuring high quality at competitive prices. With a modern multi-channel shopping experience, customers can shop via catalogues, online stores, mobile devices, or our 14 specialist stores across Germany, as well as in Austria, Switzerland and other European countries.

Backed by a state-of-the-art automated logistics center, we ship up to 2,500 parcels daily, guaranteeing efficient delivery. Guided by customer needs and market trends, we continuously innovate our products and services, earning the trust of nearly 1 million customers and 98% brand awareness in Germany. Askari is more than a supplier; it’s a companion for every outdoor adventure, dedicated to empowering our customers to embrace nature with confidence.